In this week’s round-up of automotive gossip, we have a tendency to speak T-shirts with Ferrari, ascertain why Volkswagen feels “obligated” to reinvent recent icons, chat hybrids with Toyota and a lot of.The oft-made assertion that Ferrari makes extra money marketing branded hats and T-shirts than cars is “completely untrue”, in keeping with a voice for the whole. Ferrari gets solely a little of the revenue from these product, with the remainder planning to the licencee. it’s explicit a brand new ambition to get 100% of turnover from merchandise – an increase over today’s figure.
VW’s ID “obligation”
Volkswagen has “an obligation” to form cars like the ID Buzz (below) and ID Buggy – trendy, electrified takes on the campervan and RV – in keeping with CEO Ralf Brandstätter, once asked if it had been right to reinvent icons once VW is supposed to be trying to the long run. “These square measure cars solely we have a tendency to might reinvent associate degreed demand from customers meant it had been an obligation to try to to it,” he said.Mazda’s sub plot
Mazda is considering following brands like Volvo by introducing a subscription service within the United Kingdom of Great Britain and Northern Ireland. MD Jeremy Thomson said: “Some customers, significantly millennials, demand means|a far} easier way of owning, driving, dynamical your automotive. It’s early thinking however we have a tendency to do see an area for it within the future.”
Toyota’s hybrid haven
Toyota’s hybrid-heavy sales combine permits it to continue manufacturing models like the Land Cruiser, above and GT86 on the far side the introduction of powerful fleet emissions targets in 2021, in keeping with European vice-president, Matt Harrison. “Many makers square measure dashing as a result of they don’t have hybrids and face some pretty eye-watering penalties, however we have a tendency to don’t have to be compelled to,” he said.