Ford is considering launching any new Mustang-badged models within the future – raising the chance of the muscle automotive plate effectively turning into a performance sub-brand.
The long-running name and pony badge brand is getting used on the new pony Mach-E electrical SUV, Ford’s 1st tailored heat unit. it’ll be the primary time within the 55-year history of the pony that the name has been applied to a completely new model kind.The development team originally started work on a distinct heat unit project, however the project underwent substantial changes once it had been set to use the pony name. Murat Gueler, Ford’s European style chief, aforesaid that call may lead to additional new pony models.
“The Mach-E is our step into the long run, while not ignoring history,” Gueler told Autocar. “There’s heaps of feeling with the pony, and it’s time to progress that and build it unfold wider.”
Notably, to match the fashion of the pony, the Mach-E uses a reworked version of the model’s pony badge, instead of the Ford Blue Oval brand. Gueler aforesaid that call was each to strength then pony links and “communicate the new-ness of this”, adding that: “We’ve talked regarding building a family.”He added: “The latest pony in Europe has gained another level of recognition, therefore we’ve a much bigger base for the pony complete. The pony and therefore the Porsche 911 square measure the foremost renowned sports cars on the world. pony could be a massive plate and it’s regarding time we tend to applied electrification thereto.
“People currently perceive we will do various things to completely different nameplates quite with success.”
Ford is additionally functioning on new heat unit comes to follow the Mach-E, however Gueler another that they wouldn’t merely turn out new Mustang-inspired heat unit models of various sizes.
“We don’t wish to require a Russian doll approach, wherever you can’t tell them apart apart from the dimensions of the automotive, however we wish a family feel wherever a Ford heat unit starts to make off this idea,” he said. “But we tend to’d ne’er do a smaller version of this – if we did a smaller vehicle it might have completely different proportions.”
Q&A: Murat Gueler, Ford of Europe style chiefAnswer: “It’s not literal, simply galvanized by. It’s regarding doing it within the right means therefore it’s not too banal and folks go ‘oh, they merely tried to repeat a Mustang’. we tend to needed a number of that cool style. you’ll examine this and see it’s not a traditional combustion-engined automotive, however it’s a number of that pony flavour.”
Question: Was the set up forever to create your electrical SUV a Mustang?
Answer: “This started as another project in around 2014, and regarding 2 years agone it switched to the current. the planning had an enormous influence: the complete structure modified, the technology within modified. we tend to rebooted the complete programme. The designers came up with this idea and everybody went ‘oh, this can be good’.”
Question: whereas it uses the pony brand, there isn’t one Blue Oval on the automotive. Why try this for such a very important automotive for Ford?
Answer: “We did our analysis and customers square measure completely okay with this. It’s identical on the pony itself, and it communicates however distinctive this automotive is.”